Founder, Ruhlin Group
It all started with a knife.
The Proven Process
Target: Top 400 Premium Seating & Sponsorship Clients
Theme: A Piece of History
Timing: Off Season in February when no one is expecting a gift
Turn Around: 2 Months. Most Manufacturers told us it was not possible to do in 12 months.
Result: Cubs and their most important relationships were blown away. They are trying to figure out how to exceed such a high bar for next year.
Target: Top 250 Executives at DR Horton
Theme: Looking Forward to Rocking Out In Vegas
Timing: Pre Experience Gift Sent 2 Weeks ahead of event and right when they checked into room.
Turn Around: Four Weeks
Result: Out of 100 Suppliers there was a special buzz and excitement around Electrolux and their key relationships. Execs were blown away and still talk about it years later.
Target: Top 100 CEOs in Jacksonville
Theme: Carve Out An Exclusive Evening to Join The Jags CEO
Timing: Two weeks before event
Turn Around: 3 Weeks
Result: Standard direct mail gets a 1-2% response rate. The hope was for 15-20% response. The result was over 35% responded to the communication and engaged in conversation with many of them attending. They have gone on to partner with Ruhlin Group for all their high end gifting strategy for both prospects and now clients as well.
We have great clients
Shep Hyken
Customer Experience Expert
4 x New York Times Best Seller
Jeffrey Gitomer
Author, Little Red Book of Selling
Sold over 4 million Books on Sales